5 Effective Ways to Find New Clients
5 Effective Ways to Find New Clients
If you want your business to continue growing and thriving, you’ll need to find ways to bring in new clients (in addition to keeping your current clients happy, of course!)
Here are 5 starting points to helping you find new clients for your business:
1. Set aside time for marketing
Regardless of whether marketing is your favourite activity (for many business owners it is not!) – you need to set aside time to get it done, or employ someone to do this for you. It’s easy to put marketing at the bottom of your priority list, but doing so makes it far more difficult for you to bring in new clients. If you set aside a certain amount of time every week, or even every day – ideally at around the same time of day or week – you’ll find your efforts will be more consistent and fruitful.
It might also help to write a list of marketing goals, such as “post 3 times on social media this week” or “write two blog posts this month” and spend your time working towards those goals. Again, a professional marketing agency will be able to do this for you if you are feeling a little time poor. If you are on a tight budget, some marketing professionals provide quick training services to assist you in how to market your own business.
2. Ask your clients for referrals
Your happy clients are a fantastic source for new leads! They are satisfied with the work you’ve done and can tell their friends and colleagues about how you helped them. Get comfortable asking your happy customers for referrals.
You can do so –
- face-to-face, for example at a meeting where you’ve just given them great news or a fantastic outcome
- through an email that discusses about how much you enjoy working with them and how you are seeking more clients like them (pre-written templates are available if you are stuck)
- on social media, where you put out a general callout to your happy followers to share your business with others.
3. Join social media groups
Most of today’s social media networks have a “groups” function where you can talk to people in your communities. Although you can use the group to pitch your services and directly ask for leads, a better method is to use the forums to educate people and highlight your expertise, without the selling. People will begin to look to you when they want advice and insights and ultimately will turn to you when they need to make a purchase.
4. Genuinely get to know people
Sometimes the best way to get a client is simply by talking to new people. Make it a habit to be curious about the people around you. Ask them questions with the intention of getting to know them, rather than selling to them. Learn about their passions, their pain points and the things they need help with. Then assist them. Showing genuine interest in others makes them feel valued, builds your relationship and fosters trust. From there, it’s easy for them to make the decision to work with you.
5. Form a partnership
It doesn’t have to be a formal business partnership, but reach out to businesses in complementary industries to suggest a referral relationship in which you each refer relevant clients to each other. You could also agree to partner up on specific projects. For example, a graphic designer and a website developer could either refer clients to each other or work together on projects that require both their skills.
New clients are vital for growing your business! By being strategic, purposeful and genuine with your marketing efforts, you will be able to find new clients.
Digital Marketing Services
If you need assistance with marketing your business, please don’t hesitate to get in touch. Our classic, digital and social media marketing services are designed to be customised and we are passionate about supporting small businesses to grow and succeed.