Five Simple Marketing Tips to help during COVID-19

Five Simple Marketing Tips to help during COVID-19

Pink macarons, raspberries

In these difficult times, you may find your business slowing down with sales harder to come by. Given this trend, establishing and maintaining connections with existing and potential customers has become more important than ever. So here are some simple tips to help you step up your marketing game:

1. Strengthen your social media marketing

With the extended lockdowns and social distancing rules in place, it is the perfect time to amplify your online presence via social media. Create social media posts on a regular basis to update on new products or special offers. Try to be transparent and let your followers know what steps you’re taking to keep your customers and employees safe.

2. Offer discounted gift certificates

Consider offering discounted gift cards or certificates which can be used at a later date. For instance, your customer can buy a gift certificate with a face value of $50 for only $40. If you have a website, you can also add digital gift cards which they can buy for themselves or as a gift. Just make sure that you have a reliable system to track payments.

3. Focus on existing customers

Getting new clients might be more difficult and time-consuming in times of crisis. With this in mind, you might want to tap into your existing customers for more sales. Be proactive and communicate with them to build a stronger relationship and customer loyalty.

4. Infuse empathy into your marketing communications

Use empathy in your marketing communications to connect with customers and prospects during tough times. Avoid the hard sell and don’t make them feel that you’re taking advantage of the situation.

5. Offer flexible payment options

As most people are tightening their belts due to the impacts and uncertainty brought on by COVID-19, you may find your customers cancelling or holding off on their purchases. Overcome this by offering flexible payment terms with no interest, no payments for 30 days, price discounts, and similar offers.

The CloudSitters Online Marketing

These tips are not magic bullets but are definitely worth considering! If you need assistance with marketing your business during the COVID-19 pandemic, please don’t hesitate to get in touch. Our classic, digital and social media marketing services are designed to be customised and we are passionate about supporting small businesses to grow and succeed.

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